Privacy Policy

What Information does European Optical Collect?

At European Optical, we collect two types of information: personal information and non-personal information. The types of information we collect depend on the nature of your interaction with us.

Personal information
Personal information is information that can identify an individual or information about an identifiable individual. We may collect personal information such as:

  • your contact information - e.g., name, postal address, telephone number, and email address;
  • your personal preferences - e.g., product wish lists, language preferences, and marketing consent; and
  • your transaction information - e.g., products purchased, method of payment, amount paid, and credit or debit card number.

Non-personal information
Non-personal information does not identify you as an individual. For example:

  • we may collect certain non-personal data when you visit our Web Site, such as the type of browser you are using or the referring URL; or
  • your IP Address to determine your overall location

You may choose not to provide us with your personal information. However, if you make this choice we may not be able to provide you with the product, service, or information that you requested. For example, we can only offer you a European Optical credit if you have provided us with certain financial information.

How is Your Personal Information Used?
European Optical may use your personal information for a number of different business purposes, for example to:

  • fulfill orders and requests for products, services or information;
  • process returns, exchanges and layaway requests;
  • detect and protect against fraud and error;
  • establish and manage your accounts with us;
  • track and confirm online orders;
  • deliver or install products;
  • track and analyze your purchases and preferences to better understand your product and service needs and eligibility;
  • market and advertise products and services;
  • communicate things like special events, promotions and surveys;
  • tailor our online content or in-store offerings to you based on your interactions with us and your preferences;
  • conduct research and analysis;
  • operate, evaluate and improve our business; and
  • for other purposes as described in this Privacy Policy.

Your Consent
European Optical will collect, use, or disclose your personal information only with your knowledge and consent, except where required or permitted by law. When you choose to provide us with your personal information you consent to the use of your personal information as identified in this Privacy Policy and as may be further identified at the time of collection.

How does European Optical Protect Your Information?
The security of your personal information is of high priority for European Optical. We maintain appropriate safeguards and current security standards to protect your personal information, whether recorded on paper or captured electronically, against unauthorized access, disclosure, or misuse. For example, electronic records are stored in secure, limited-access servers; we employ technological tools like firewalls and passwords; and we ensure our employees are trained on the importance of maintaining the security and confidentiality of personal information.

The credit card number, name on card, CVV and expiry date is NOT stored at our server and not showed to us when payment is approved by your bank.

Choosing a Password
When you create an online account on our Web Site, you need to select a personal password. To maximize your level of protection, you should choose at least 6 characters including a combination of both letters and numbers. You are solely responsible for maintaining the secrecy of your password and any account information. European Optical will never send an unsolicited communication asking you for your password or requesting that you update your account credentials.